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Rodney Dangerfield

Market Watch: Elevating the cactus pear

Market Watch: Elevating the cactus pear

The cactus pear is the Rodney Dangerfield of the fruit world, beloved by immigrants from parts of Latin America and the Mediterranean basin but largely ignored by most consumers in the United States. That may be changing, however, as the leading domestic cactus pear producer, Salinas-based D'Arrigo Bros., has introduced four new, greatly improved varieties — orange, red, purple and green — that are firmer, sweeter and juicier than the traditional variety it has marketed for the last 80 years. They're starting to be sold at Gelson's today and are well worth searching out.

It's the culmination of an...