Dale Olson, an elder statesman of the Hollywood publicity corps whose assignments over a four-decade career included representing Rock Hudson during the last months of the actor's struggle with AIDS, died Thursday of complications of liver cancer. He was 78.
Olson, who lived in the Hollywood Hills, died at a nursing facility in Burbank, said his spouse, Eugene Harbin.
A savvy promoter of Oscar-worthy movies, Olson helped craft campaigns for stars such as Maggie Smith in "The Prime of Miss Jean Brodie" (1969), Shirley MacLaine in "Terms of Endearment" (1983) and Robert Duvall in "Tender Mercies" (1983).
During 18 years at Rogers and Cowan, he...