“Grease: Live” shooby doo-wop she-bopped its way to ratings success for Fox.
The network’s elaborate three-hour live telecast of the musical brought in 12.2 million viewers and a sleek 4.3 rating among adults ages 18-49, according to Nielsen. It easily helped the network win Sunday night.
“Grease: Live” marked Fox’s foray into live musical productions, taking a cue from its rival NBC on staging live events to battle the power of the DVR and other on-demand viewing habits to lure in audiences.
When compared to its NBC predecessors, “Grease: Live” outperformed December’s telecast...