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Jay Carney

Amazon battles allegedly fake reviews, New York Times

Amazon battles allegedly fake reviews, New York Times

Amazon.com Inc. is fighting back against what it perceives as threats to the company’s brand -- people who sell fake product reviews and a New York Times article that described the company’s workplace as harsh and demanding.

The Seattle-based e-commerce giant is suing more than a thousand individuals who it says sell glowing reviews of products they never bought. All of the defendants, referred to as “John Does 1-1,114” in the lawsuit, use the online marketplace Fiverr.com to sell the fake reviews for $5 or more, according to the lawsuit.

The lawsuit expands on legal action in April against several websites that sold fake reviews of products on...

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