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Steve Beshear
The Rove rule: When all else fails, make 'Obamacare' a dirty word
The Rove rule: When all else fails, make 'Obamacare' a dirty word

The disconnect between what Americans think of most provisions of Obamacare (love them!) and what they think of "Obamacare" (hate it!) has been the most perplexing aspect of rollout of the Affordable Care Act. It's also the aspect most vigorously exploited by Republican opponents of the law. That's not so perplexing, since it's hornbook politics that if you don't have anything substantive to say about an issue, just demonize it. Greg Sargent points us to the latest example of this technique in action. The perpetrator (big shock) is Karl Rove, whose Crossroads GPS has launched an ad campaign attacking Sen. Mark Pryor, D-Ark., for supporting Obamacare. The...

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