Ann Demeulemeester
Farfetch is ready to raise its U.S. profile
Farfetch is ready to raise its U.S. profile

London-based luxury e-tailer Farfetch.com has a concept that's "why didn't I think of that?" simple: a website that unites the selling power of some of the best independent luxury boutiques from around the globe, including A'Maree's in Newport Beach, Kirna Zabete in New York, L'Eclaireur in Paris and the Henrik Vibskov boutique in Copenhagen. By acting as a kind of global cooperative, such an online hub can offer smaller retailers the kind of high exposure and low shipping costs that were once the sole provenance of the major players in e-commerce and, at the same time, serve up a deep bench of inventory that includes the smaller, emerging designers and...