Dale Rech, an avid USC football fan who lives in Florida, decided a few years ago that he wanted to attend USC's game at Notre Dame. Rech dived into the secondary ticket market, choosing StubHub. He was willing to pay a premium.
"The seat I ended up buying had about a 300% markup," Rech said. "To me it was worth it. And it was a good seat."
Skip Elefante, a Tustin businessman, regularly deals with StubHub and other secondary ticket marketers to both buy and sell tickets. He sells his tickets for what he paid and sometimes sees his ticket go for well over market value. Sometimes he sees his ticket go unsold.
"Either way, I'm out of the risk...