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Bob Hope Airport is making a play for college sports fans
Bob Hope Airport is making a play for college sports fans

Bob Hope Airport officials are following a marketing playbook they hope will help raise the airport's profile by targeting college sports fans across the country with bowl season approaching. The Burbank airport — the official airport of the Rose Bowl stadium — is participating in a promotional sweepstakes that will launch on the stadium's Facebook page. Entrants will have a chance to win a trip for two to the game on New Year's Day in Pasadena, including airfare, hotel accommodations and dinner at a local restaurant. "It's really targeted to out-of-town people coming to the big game," airport spokesman Victor Gill said. The promotional campaign,...

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