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Get excited, Dodgers unveil new marketing slogan: 'We Love LA'
Get excited, Dodgers unveil new marketing slogan: 'We Love LA'

Those clever Dodgers. Their spankin' new marketing slogan for 2015 -- "We Love LA." See what they did there? It’s not “I Love LA” like in the song, but we love LA. Guess they wanted to save paying royalties to Randy Newman. I have exactly zero idea how much an annual marketing slogan translates to actual team revenue, but suspect last year’s slogan -- "Live. Breathe. Blue." -- didn’t have the faithful storming the Dodger Stadium gates. Besides, always read the first word as live like on television, the irony too great. So now if you love LA, guess you really, really have to take in a game live. Suppose it beats the obvious...

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