The Palace of Auburn Hills

New arena hasn't led to new fans for Pistons

New arena hasn't led to new fans for Pistons

Notes from around the NBA.

Seeing red

The new $863-million Little Caesars Arena in Detroit has a ceiling with lighting that can change colors, but the most vivid feature at the Pistons and Red Wings’ new downtown home is the preponderance of empty red seats during games.

The Pistons have been on a long-term attendance slide since the afterglow of the 2004 NBA championship team wore off. The franchise banked on a move from the suburbs (Palace of Auburn Hills) to Detroit’s core to revive or revise the fan base.

On one hand, the Detroit Free Press reported an increase of 3,000 season ticket sales. On the other, Detroit’s season of surprise success has...

EDITION: California | U.S. & World
49°