Los Angeles Rams

Joke's on them: Rams team up with the Laugh Factory in Battle for L.A.

Joke's on them: Rams team up with the Laugh Factory in Battle for L.A.

The headline of the news release made it look as if the Rams were celebrating their on-field incompetence, as the four-win team announced a partnership with the Laugh Factory.

A new moniker for the Rams offense?

A naming-rights deal for the Coliseum?

A marketing slogan for upcoming season?

Sorry, couldn’t resist. Lose a dozen games and everything a franchise does starts to sound like a punch line.

Kidding aside, the agreement between the last-place football team and the legendary comedy club chain points to how the so-called “Battle for L.A.” with the Chargers is extending beyond the field of play.

The Rams are not only looking to expand their online...

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