The headline of the news release made it look as if the Rams were celebrating their on-field incompetence, as the four-win team announced a partnership with the Laugh Factory.
A new moniker for the Rams offense?
A naming-rights deal for the Coliseum?
A marketing slogan for upcoming season?
Sorry, couldn’t resist. Lose a dozen games and everything a franchise does starts to sound like a punch line.
Kidding aside, the agreement between the last-place football team and the legendary comedy club chain points to how the so-called “Battle for L.A.” with the Chargers is extending beyond the field of play.
The Rams are not only looking to expand their online...
The Arizona Cardinals and the St. Louis Rams line up for during the NFL game at the University of Phoenix Stadium on November 25, 2012 in Glendale, Arizona. The Rams defeated the Carindals 31–17.