Jeff Zimmerman

Dior is looking luxe

Dior is looking luxe

This season, Rodeo Drive has a new gem.

Dior has reopened its boutique after an eight-month renovation and set a new standard for shopping on the luxe Beverly Hills street.

Dior has already been making its mark on the red carpet with a bevy of stars (Jessica Biel, Marion Cotillard, Julianne Moore, Jennifer Lawrence) stepping out in designer Raf Simons' daring designs. And now, the French fashion house is looking to translate all the buzz about its new designer into sales.

The 5,000-square-foot boutique, designed by Peter Marino, has a cool gray interior and an elegant residential feel, with 18th century-inspired furnishings and fixtures mixed with contemporary...

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