Los Angeles Hotels

Dual-branded hotels are multiplying in Southern California

Dual-branded hotels are multiplying in Southern California

In downtown Los Angeles, the latest hotel trend is visible near the L.A. Live entertainment complex.

On one side of West Olympic Boulevard stands the JW Marriott/Ritz Carlton hotel. On the other side looms the Courtyard/Residence Inn hotel.

Over the last few years, major hotel companies have learned that combining two hotel brands into the same building saves on operating costs and staffing, while giving guests a choice between hotels with different nightly rates and amenities.

“Five or 10 years ago we never even heard of it,” said Alan X. Reay, a hotel consultant with Atlas Hospitality. “Now we are seeing more and more of...

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