The company, started by former athletes Tom Meredith, Steven Kiefer and Chad Galbreath, has created a Kickstarter campaign to fund production of its instant butter coffee. It's a drink that contains grass-fed butter, organic coconut oil, organic fair trade coffee, organic vanilla and free-range egg yolks.
"People have preconceptions about what health food tastes like and most haven't even considered what adding butter to coffee tastes like," said Meredith. "Butter isn't much different than heavy whipping cream."
If you're wondering why anyone would want to put a pat of butter in their coffee, the idea isn't actually as odd as it sounds. Butter tea, made with tea, yak butter and salt is a popular Tibetan drink, believed to help keep energy levels high.
Here in the U.S., Bulletproof Coffee owner Dave Asprey created a butter coffee using Bulletproof Coffee with butter and medium-chain triglycerides from coconut and/or palm kernel oil. Asprey claims the coffee helps with energy and focus.
"My coworkers started to get irritated with the fridge full of butter, the giant tub of coconut oil, and the equipment needed to make butter coffee," said Meredith. "I'm a bit of a hacker at heart, so I started looking for solutions. I figured out how to make individual blocks of the usual ingredients."
The blocks are small coffee pods that contain butter, coconut oil, coffee, egg yolk and vanilla. To make the butter coffee, you drop the pod into hot water, then stir.
"It's smooth, a little sweet -- though there's no sugar or sweetener in it -- and it's pretty filling," said Meredith. "The usual reaction is 'Actually, this tastes better than I expected.' "