Among the four cities vying to host the 2024 Summer Olympics, Budapest has been seen as the dark horse and the slowest to get up and running.
On Thursday, bid officials in the Hungarian capital finally unveiled a logo and launched a website for their campaign.
Budapest 2024 is proposing a string of venues in the downtown core, many of them along the Danube River. The city has positioned itself as a smaller, more-intimate alternative that could take the Games in a new direction.
“This model is uniquely forward-thinking, sustainable and balanced,” the website states.
At this early stage in the bidding, Los Angeles and Paris are considered the front-runners. Rome is also in the race.
The International Olympic Committee is scheduled to select a host in September 2017.