L.A. Auto Show: Nissan’s ‘Ni-scent’ wafts through showroom
Nissan, aiming for “a complete sensory experience,” is pumping perfume into its showcase at the L.A. Auto Show.
“You walk through the display and it’s just a positive aroma and experience and memory of where you were,” said Nissan product specialist Rebekah Skiver. “It’s an all-around sensory experience -- look, touch, smell.”
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The “Ni-scent” diffuses out of several spots at the top of the Nissan main stage at the auto show. From behind the counter, Skiver grabbed a small blue bottle of the smelly stuff -- Air Aroma’s green tea scent, “the vert oriental.” Though they keep a bottle on hand at the show, they’re not selling it with their cars, she said.
Skiver said the company did a lot of research to find the perfect scent for Nissan, which debuted for the first time at the Detroit Auto Show in January.
Skiver said people coming through the display frequently ask about the scent, which she described as “calming,” “fresh” and “spa-like.”
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“When you have a scent associated with something you have a positive memory of it,” she said.
Sounds about right, unless you walk by during an overpowering blast of the scent.
[For the record, 6:12 p.m. PST Nov. 21: An earlier version of this post said it was written by Los Angeles Times staff writer Saba Hamedy. The post was written by Los Angeles Times staff writer Soumya Karlamangla.]
