Adidas has apologized for sending out a marketing email praising customers who "survived" this year's
The subject line of the email sent Tuesday by Adidas Running read: "Congrats, you survived the Boston Marathon!"
On social media, customers quickly reminded the company about the real survivors of the 2013
The sports apparel company quickly apologized, saying it was "incredibly sorry" for the "insensitive" subject line about Monday's race.
At least two survivors of the 2013 bombing participated in this year's race.
Adidas says the marathon is "one of the most inspirational sporting events in the world."