Facebook expands Gifts lineup of products, partners

Hoping to draw more shoppers ahead of the holiday season, Facebook has expanded its Gifts service to include more products from more partners.

The Menlo Park-based social network announced the news Thursday evening, saying it will partner with outlets such as babyGap, Dean & Deluca and NARS Cosmetics. Other new partners include Fab, Brookstone, L’Occitane, Lindt, ProFlowers and Random House.

Some digital goods will also be available for purchase from the service: Facebook said users can choose to send each other subscriptions to Hulu Plus and Pandora, among others.

Facebook announced the service in late September. With Gifts, users can send their friends and family real presents when they see birthday reminders on Facebook or when they go to a person’s Timeline profile.

Users select the gift they want to send, attach a card and send it. The person receiving the gift then gets a preview of it online, and he or she can choose to accept it or exchange it for something of equal value. The gift is then delivered to the address the receiver selects.

In addition to the gifts added Thursday night, Facebook said, users will soon also be able to send each other wine from Robert Mondavi Winery and Chandon.

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