The Montreal-based Cirque said on Tuesday that the new division will mount new productions that will use the company's signature style and aesthetic, but that will provide a "very different experience" for Cirque du Soleil audiences.
A New York spokeswoman said that the productions are meant for Broadway, London's West End and tours traveling to Broadway-sized venues.
Zeiger worked as an executive with
In a statement about his decision to join Cirque, Zeiger said he believed "there is a huge potential for us on Broadway, the West End and global touring."
Cirque has had mixed success in New York. It's production "Banana Shpeel" flopped when it was produced in 2010 at the
Cirque continues to bring its touring shows to New York and has produced "Zarkana" at
Cirque du Soleil Theatrical will be based in New York, with Zeiger expected to join in March.