There were three fresh offerings at the box office over the
For the second consecutive weekend, "The Twilight Saga: Breaking Dawn — Part 2" claimed the No. 1 position. After debuting with a mammoth $141.1 million, the fifth and final installment in the vampire franchise took in an additional $64 million from Wednesday to Sunday, according to an estimate from distributor Summit Entertainment. The film starring
Other holdovers also fared well over the five-day holiday.
As a result of the brisk business, it was the biggest Thanksgiving at the box office ever — not adjusting for inflation, of course. Ticket sales between Wednesday and Sunday totaled $290 million, far exceeding the the previous Thanksgiving record of $273 million in 2009.
The weekend's newcomers had more trouble attracting crowds. Of the three new movies that hit theaters last Wednesday, the animated 3-D family film
As for the remake of 1984's Cold War action flick "Red Dawn," the movie only launched with $22 million. However, the film starring
Of the three new movies, audiences seemed to like "Guardians" the best. Those who saw the movie — 57% of whom were female — assigned it an average grade of A, according to market research firm CinemaScore. The film is about a group of folk heroes including the Tooth Fairy and Santa Claus who band together to protect children from an evil foe.
After the film's disappointing opening weekend, "Guardians" could end up being one of the biggest misses ever for Jeffrey Katzenberg's company. The
Meanwhile, "Life of Pi" earned better reviews than any of the weekend's other debuts, and audiences assigned the film an average A- grade. That's good news for Fox, which is banking on positive buzz to turn the $120-million production into a hit.
Executives at Fox know that the film about a young boy stranded in the middle of the ocean with four wild animals faces a number of challenges. Not only does it star an unknown Indian actor, but it is not based on the kind of popular brand which typically warrants such a big budget. Roughly 70% of those who saw the movie on opening weekend — 60% of whom were over the age of 25 — said they attended the film because of its subject matter, indicating many may have been familiar with Martel's book.
The movie could also make up some ground overseas, where it grossed $17.5 million from just four foreign countries this weekend. The film performed best in China, though it also took the No. 1 spot in Hong Kong, Taiwan and India.
After years of challenges, "Red Dawn" finally got a bit of a break. The movie, shot in 2009, saw its release date delayed numerous times when its financial backer,
This weekend, the movie about a band of young fighters battling against a foreign enemy appealed to a more male audience. About 62% of the crowd were men, and moviegoers gave the film an average grade of B.
FilmDistrict marketed the film aggressively to military communities, an effort that seemed to pay off this weekend as the film overperformed in cities like El Paso, Albuquerque and Wichita, Kan.