ARTS & ENTERTAINMENT
Sign up to receive our Essential Arts & Culture Newsletter
ARTS & ENTERTAINMENT ENVELOPE COMPANY TOWN

Amazon to deliver set-top box in time for Christmas?

Retail giant Amazon is said to be preparing to unveil a video-streaming device just in time for the holidays.

The new set-top box would position Amazon to compete with other Internet-connect TV devices in the market, including those sold by Roku and Apple Inc., according to the Wall Street Journal, which first reported the news.

Such a gadget would further Amazon's growing ambitions in digital entertainment.

Amazon has been investing heavily in its Prime Instant Video subscription service, which offers unlimited online access to movies and television shows (not to mention free two-day shipping) for an annual fee of $79 as well as original content available only to its subscribers.

PHOTOS: Biggest tech flops of 2013 – so far

A set-top box would give Amazon a way to deliver its programming directly to consumers -- and position the company to compete in the living room with Apple's AppleTV and Google, whose hot-selling Chromecast streaming device delivers YouTube videos and subscription video services like Netflix and Hulu Plus to the living room TV.

"They're doing more and more original programming," said Richard Doherty, an independent analyst with the Envisioneering Group. "This device is just an enabler."

A spokesperson for Amazon did not immediately respond to a request for comment.

ALSO:

Amazon orders three more TV pilots to beef up its Prime Instant Video

Jeffrey Tambor on his role in new Amazon comedy 'Transparent'

Study: Chromecast allows users to circumvent TV viewing restrictions

MORE

ON LOCATION: People and places behind what's onscreen

PHOTOS: Biggest box office flops of 2013

PHOTOS: Celebrity production companies

 

Copyright © 2015, Los Angeles Times
Related Content
Comments
Loading