This autumn has brought landmark moments for the folks at Netflix. The company has bought rights to reruns of the Showtime series “Dexter,” keeping exclusive rights out of the hands of its streaming rivals
They shook up the
At the 2013 Film Independent Forum, Ted Sarandos, chief content officer at Netflix, said consumers should decide where they want to see a new movie. "Why not premiere movies on Netflix the same day they're opening in theaters?" he asked.
The theater owners' response was that such a development would be the ruin of their business. Netflix already killed off the DVD rental trade, they said, and they do not want to be the next to go the way of blacksmiths and buggy whip manufacturers.
HBO and Fox executives have also criticized Netflix, challenging the company to do as everyone else in the business does and release ratings numbers for their programs. If the Netflix original series “
To that, Sarandos has sharp rejoinders. For one thing, he says, slavish attention to overnight ratings undercuts creativity. (He is a guy who buys entire seasons of shows without even seeing a pilot.)
For another, Netflix is not seeking advertisers, the people who are most obsessed with ratings. And, finally, Netflix does not need a ratings service to provide them with solid numbers; they already know exactly when each subscriber clicks a mouse or track pad to call up another episode of a show.
Netflix is playing by its own rules and, in the process, may be changing the game for everyone else.