Certainly one of the most interesting recent stories for box-office watchers has been the success of the Spanish-language film "Instructions Not Included." After opening to a surprising $10.4 million on 347 screens last weekend, this weekend the film expanded to 717 screens to bring in just over $8 million for a new total of $20.3 million.
“Instructions Not Included” is a comedy of a playboy who unexpectedly becomes a single father, starring, directed and co-written by Eugenio Derbez. Paul Presburger, CEO of Pantelion Films, called Derbez “one of the biggest stars you’ve never heard of” for his popularity within the Latino community and now new emergence for broader audiences. Derbez appeared just this past Friday night on the television program “
Pantelion was formed three years ago as a joint venture between Lionsgate and Latin media giant Televisa to bring Spanish- and English-language films to Latino moviegoers in the U.S.
"From a company perspective, we knew that eventually something would click with our target audience," said Presburger. Though as of Sunday morning it had not been finalized whether the film would expand again next weekend, Presburger felt there was still plenty of potential beyond Spanish-speaking audiences for the film, even if it would mean having "to convince people not to be afraid of subtitles."
Pantelion will be releasing "Pulling Strings," a film split 50-50 between English and Spanish, in October.
Also on the specialty front, the documentary “Salinger,” which chronicles the life of the famously reclusive author J.D. Salinger, opened this weekend on four screens and brought in a total just under $91,000 for a strong per-screen average of almost $23,000.
The film will be expanding over the next few weeks and it remains to be seen whether its mostly negative reviews will cool audience interest. (The film will also air on
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