A prominent media analyst projects that
Netflix currently has about 30 million people in the United States who subscribe to its Internet service for on-demand access to TV shows and movies. BTIG media analyst Richard Greenfield wrote that he can "see no reason why" the service cannot surpass the 40 million streaming subscribers mark in 2015.
Greenfield wrote that a number of factors will contribute to subscriber growth.
Netflix's monthly fee of $7.99 is roughly half what cable and satellite subscribers pay for the premium TV channel HBO -- and requires nothing beyond a high-speed Internet connection. The growing popularity of personal media devices such as tablets (which are expected to exceed PC shipments this year), and the increasing number of Internet-connected televisions, also will spur demand, he wrote.
Netflix's diverse content offerings, which include an array of family content from
The projection comes as the budding Internet TV service collected two Primetime Creative Arts
"We are so proud that both casting and cinematography were recognized with these historic Emmy wins for 'House of Cards' and Netflix," Chief Content Officer Ted Sarandos said in a statement.
The series also has been nominated for outstanding prime time drama, along with stars Kevin Spacey and