At the art house this weekend, moviegoers preferred modern-day Philadelphia to 19th-century Russia.
The quirky dramedy
Financed by the Weinstein Co. for $21 million, "Silver Linings" stars Cooper as a man struggling with
The studio said the last-minute switch-up was made in the hopes that strong word-of-mouth from early moviegoers will ultimately turn the film into a commercial hit. However, early industry research showed the movie was set to open with only a lackluster $10 million in wide release -- another reason the studio likely made the release change.
David Glasser, the independent studio's chief operating officer, said he was encouraged by the opening weekend's results and said he's optimistic the new release plan will work as hoped.
"This is right where we wanted to be -- we have a four-quadrant movie that women are bringing men to and they don't feel like they're being drug to it kicking and screaming," he said, noting that the film received an average grade of A-, according to market research firm CinemaScore.
The film appealed heavily to women this weekend, attracting a 70% female audience. Roughly 52% was younger than 35, and distributor Focus Features noted that 80% of those who saw the film said they had a college degree. The movie, which has received mixed reaction from critics, will be playing in 64 theaters by Thanksgiving.