Cinchcast Inc. -- parent company of BlogTalkRadio, which bills itself as the Internet's largest social broadcasting platform -- has landed a big name to help chart its future.
Sports heavyweight Steve Bornstein, chief executive of the
"I am excited to be working with the Cinchcast team at such an important time in their growth and development," Bornstein said in a statement. "From a media perspective, I have not seen a platform that has the ability to scale high-quality content and audience so cost effectively. I look forward to helping guide the future expansion of the business."
Bornstein previously spent 22 years at