Aprille Magille spends about eight hours a day watching videos on the Internet.
But the 56-year-old retiree isn't bored or in need of a hobby. She's actually earning rewards for every video she watches that she has used to buy a
Magille is a member of Swagbucks, a Los Angeles firm that offers virtual currency to people in return for watching videos, playing games or taking part in market research.
Think of it as a frequent-flier program for online video watchers. Members are rewarded "swagbucks" for watching videos online that they can redeem for rewards including
"It's kind of like having a job," Magille says of her habit.
Swagbucks, a unit of Prodege, has over 10 million registered members and has shelled out close to $60 million in rewards since it launched in 2008. It doesn't break out how much of that $60 million was for its video service.
"If I'm looking for a video, I check there first," says Alex Simon, a junior at Cal State Northridge. He's used swagbucks to by a
Swagbucks makes its money by selling advertisements that run in the videos, which sometimes are news stories from WSJ Live or
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