Three Six Zero Group, the artist management company behind some of the world's biggest
"By putting together these three groups we're providing full and comprehensive services to the next big stars," Cameron Strang, the chairman and chief executive of both Warner Bros. Records and Warner/Chappell, said in an email.
Terms of the deal were not disclosed.
Three Six Zero, founded in 2007 by Mark Gillespie and Dean Wilson, is best known for working with hit-makers including
The new label launched with performers including the Miami electronic music act GTA, the Australian duo Cut Snake and Los Angeles singer-songwriter Anabel Englund. The publishing division, launched through the partnership with Warner/Chappell, is called Three Six Zero Publishing.
This is not Three Six Zero's first collaborative endeavor to help artists break into the mainstream. In 2011, the company signed a deal with Jay Z-founded entertainment company Roc Nation for business activities including live events, recordings and sponsorships. Rihanna and Harris are signed to Roc Nation.
While Three Six Zero is probably best known for its work in the popular electronic dance music space, Wilson said the partnership isn't about supporting artists that fit one style.
"This label and publishing company are about cultivating a wide range of genres and nurturing the best talent," Wilson said. Things get the most exciting where they blend and cross.
Gillespie and Wilson will run A&R (artists & repertoire) for the new venture, while Three Six Zero's vice president of music, Jessica Wilson, will oversee day-to-day operations. Three Six Zero has offices in London, Los Angeles and New York.