Nearly a decade after his death, Ol’ Dirty Bastard rose, in hologram-like form, to perform alongside Wu-Tang Clan at Rock the Bells 10th-anniversary outing last year.
It was a highlight of the festival (NWA founder Eazy-E was also digitally raised from the dead), but fans of the boisterous character should brace themselves for what could be a year packed with multiple posthumous projects from Wu-Tang’s most infamous member.
The estate of the late rapper announced it has signed a management deal with L.A.-based production company Four Screens Production.
Four Screens will manage ODB’s image and intellectual estate and the company’s creative director, Nicole Beckett, said in a statement that it was hoping to secure a bounty of ODB-themed projects.
“Whether it be a commercial for pistachios, a biopic similar to VH1’s TLC, a clothing line, skateboards, whatever,” Beckett wrote.
Before ODB’s image is plastered on apparel, headphones and coffee (a la Bob Marley) his family will anchor a reality show. Four Screens secured a deal with 51 Minds, responsible for such "celebreality" hits as “Flavor of Love” and “For the Love of Ray J,” for the upcoming series. No word on what family members, or ODB offspring, it will include.
After the plans to re-create the rap legend’s image were announced last year, Icelene Jones, ODB’s widow filed a cease-and-desist order against Rock the Bells. Festival organizers got the green light from his mother, Cherry Jones, but the two women are battling for control of the estate. That family tension should make for juicy on-camera drama.
Four Screens didn’t announce further details of the reality series.