The iHeartRadio Music Awards stole
Last week's telecast attracted 5.4 million viewers, a disappointing figure considering the 65 million fan votes that were logged for winners (and boasted about during the telecast).
Ratings may have been soft, but the inaugural telecast delivered some star power worth noting.
Pitbull, Ariana Grande, Shakira, Kendrick Lamar,
Touted by radio conglomerate
"We are incredibly proud of last week's show and our collaboration with Clear Channel. We brought together the most relevant musicians of our time for a special and very successful evening and can't wait to do it again," Paul Telegdy, NBC president of alternative and late-night programming, said in a statement.
Executive producers for the iHeartRadio Awards were John Sykes and Tom Poleman of Clear Channel Media and Entertainment,