Big week for music videos, right?
Impressive as they are, though, none of those videos goes on for as long as it takes for the Earth to rotate on its axis.
That's how long Pharrell's new one lasts.
The hip-hop star on Thursday released what he calls the world's first 24-hour music video, for his song "Happy," from the soundtrack to this summer's "Despicable Me 2."
Its plot is simple, with Pharrell and some of his pals (including Jimmy Kimmel,
But as with Dylan's interactive clip for "Like a Rolling Stone," the "Happy" video, viewable online, allows you to click your way into the experience by choosing specific times of day to see the performers do their thing. (Check out the exuberant hippie dude getting busy next to the El Monte Busway at around 2:28 p.m.)
Pop & Hiss will level with you here: We haven't watched the entire not-so-short film, mostly because we keep going back to Kanye and Kim in "Bound 2." And you should know that there's at least one scene in which characters from
For a bit of marketing, though, "Happy" more or less delivers on its title.