For their premiere presentation in Los Angeles, designers (and California natives) Carol Lim and Humberto Leon showed their fall 2017 collection on June 9 as part of the Made LA shows at L.A. Live’s Event Deck in downtown Los Angeles.
In keeping with the theme, “A Modern Western,” the show’s beauty looks got down to earth with colors inspired by artist Georgia O’Keeffe’s paintings of the New Mexico landscape and practical, pared-down hair.
Following the catwalk show, the 23 models were joined by 10 stuntwomen in a choreographed fight scene performance. So hair and makeup had to hold up to gymnastics, punches and other feats.
Going for the glow
San Diego-born makeup artist Yadim led the look created by Maybelline New York. “Carol and Humberto said that they were inspired by Navajo [culture] and the desert and how the West was born; they really loved the Santa Fe vibe of O’Keeffe,” Yadim said. “So that was the starting point, but they wanted it to be abstract. The look is very earthy, very natural, wearable and fresh. … This girl is free but also a bit rebellious, which is good in context of the show.”
Yadim perfected and added dewiness to the skin with Dream Cushion Liquid Foundation and touches of Dream Brightening Concealer. Then he highlighted cheekbones, temples, inner eye corners, the bridge of the nose, and the top edge of the lips with a Master Strobing Stick.
“I wanted a little bit of the natural redness to come through on the cheeks, for that whole windburned, desert effect,” he said.
Known for mixing things up, Yadim blended Vivid Matte Liquid Lipstick in Orange Obsession with Inti-Matte Nudes Lipstick in Honey Pink to create a cream blush that he brushed on the cheekbones and lightly across the nose and forehead, followed by the middle blush color in the FaceStudio Master Contour Palette No. 20, finished off with a swipe of orangey-pink eye shadow from the City Mini Palette in Downtown Sunrise across the cheeks.
Eyelashes went naked, while eyelids went arty, starting with a taupe base concocted by mixing gray and mauve shades from the City Mini Palettes. A gold hue from the 24K Nudes Eyeshadow Palette was then dabbed abstractly on the lid and inner eyes with a wet brush for a painterly effect. Inner eyes were lined with a touch of Eyestudio Lasting Drama Waterproof Gel Pencil in Black Drama. The final touch: A gleaming dab of Baby Lips Lip Balm on lids and nude lips.
Dramatically parting ways
The signature of the show’s sleek, understated hairstyles was a super-low side part and hair pushed behind the ears. Models with medium-length manes had low, slick ponytails wrapped with black elastic bands.
But this beauty minimalism had to allow movement, given the dance aspect of the show, according to hairstylist Holli Smith, a San Francisco native who directed the Bumble & Bumble team and used a simple combination of Thickening Hairspray and Surf Spray to tame locks into shape.
“We want to make sure things aren’t too shellacked so the hair can open up in the performance,” she said. “We played around with braids to bring out the element of a desert woman, but it seemed to look too young and little kiddish. I think this is a really elegant, clean design. … That’s where I’m feeling the O’Keeffe thing happening.”
Arty O’Keeffe nails
“My inspiration was the beautiful color gradations in Georgia O’Keeffe’s work,” said New York-based nail artist Naomi Yasuda, who headed up the OPI team vision for press-on nail designs. “I went through all of her famous paintings and picked these colors to create two different ombre nails (a red one like the sunrise and a blue one to represent sunset) and one scorpion design.”
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