In a crowd of stoic, professionally beautiful partygoers, Caroline Vreeland is talking about taking a break from the social scene and social media.
"My plan is to just go dark," said Vreeland, whose great-grandmother and famed Vogue editrix Diana Vreeland passed away when the budding multihyphenate was only two.
"With social media, I'm like 'Oh, there's this thing and there's this thing' — I need to remove myself," Caroline Vreeland said.
Vreeland may not be the most likely candidate for a web hiatus, not least because she mentioned the prospect as part of plans to finish a delayed EP in Tuscany, but on Wednesday night, she was in professional party mode at a V Magazine fete celebrating her new gig as the face of Steve Madden's global Fall campaign.
After coming out of a quick photoshoot where Vreeland said the photographer immediately pulled the straps of her stomach-baring houndstooth overalls down, the model-singer described Madden, who had not yet arrived at the party, as "the adult male version of me."
"In the fashion world, it's not always easy because there's a lot of brands that [won't work] with me because I'm too risque or I'm too outspoken or whatever," Vreeland said. "There's a lot of jobs I don't get, so for Steve to get me and want to [work] with me, it meant a lot."
Madden in a statement described Vreeland as part Marilyn Monroe, part Amy Winehouse and "my kind of girl."
While Vreeland appears to have little in common with two of celebrity culture's most tragic legends, beyond beauty and singing aspirations, she's already looking forward to more work with Madden.
But before being pulled into a congratulatory hug by fellow fashion progeny Anna Cleeveland, Vreeland reiterated her plans for a social break.
"I'm gonna just be gone."