Tina brought her expertise as a former swimsuit model and also designer behind girls' line 5 Angels to Gigi C, which was in development for about a year.
The Los Angeles-based direct-to-consumer brand sells through its online shop and is also relying heavily on influencers to help grow its customer base with a particular focus on using Instagram as a way to reach people. As it stands now, Gigi said there are no plans to build out a wholesale business.
The company has so far worked with models such as Anna Herrin, Scarlett Leithold and Kyra Santoro — who are active on Instagram — to help show the line's range to both sporty and fashionable prospective customers. "The girl [who wears Gigi C] is sophisticated but can be a little bit sexy and knows how to work it. She can also be a little bit sporty," Gigi said of the black-and-white collection that features details such as cutout designs, choker accents and off-the-shoulder styles.
Gigi C's swimsuits are made from European fabrics and then manufactured in Alhambra, Calif. A one-piece suit retails from $200 to $225, with bottoms in the range of $75 to $130 and tops priced at $95 to $140.