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Sprinkles Cupcakes to open downtown next week

Sprinkles Cupcakes will open its 12th location at FIGat7th downtown.
(Christine Cotter / Los Angeles Times)
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Nope, the incredibly tenacious cupcake trend isn’t going away -- not if the lines at the new Sprinkles Cupcakes at the Grove are any indication. Now Sprinkles Cupcakes, the frosting-covered, quickly expanding empire begat by Candace Nelson (largely credited for spawning “the cupcake craze”), is opening its 12th location.

A new Sprinkles outpost will debut at downtown Los Angeles’ Figat7th shopping complex.

The new store is set to open its doors on Wednesday at 9 a.m. and is baking “Golden Tickets” into 10 of its cupcakes -- each found ticket is worth a $100 Sprinkles gift card. (The tickets will be baked into different cupcake flavors throughout the day.)

Five of Sprinkles’ 12 locations throughout the U.S. are in Southern California, along with a Sprinkles Ice Cream store next to the original cupcake bakery in Beverly Hills (also the location of a Sprinkles cupcake ATM machine).

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The downtown Sprinkles joins the Melt, Juicy Lucy, George’s Greek Cafe, Oleego by Parks Korean BBQ, Indus and more.

FIGat7th, 735 South Figueroa Street, Los Angeles, www.sprinkles.com.

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