By Riley Ray Chiorando

February 12, 2006
In this town, where people live and die by who's hot and who's not, the tabloids and blogs aren't the only arbiters. Spotted recently on the shelves of a 99 Cents Only Stores location in L.A.:

Celine Dion mouse pad

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Britney Spears

three-ring binder portfolios

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"Phone Booth," starring Colin

Farrell

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Ben Stiller's "Alex the Lion" Pez dispenser

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"American Idol" men's deodorant body

spray

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Mary-Kate and Ashley deep-cleansing shampoo