Doritos may soon be a menu ingredient at Buffalo Wild Wings, one of the nation’s most popular restaurant chains. Can the Doritos infiltration into the American diet -- Taco Bell sells 1 million Doritos Locos Tacos a day -- be stopped?
PepsiCo, the parent company of Doritos, is replacing Coca-Cola as the casual chain's beverage provider and may be bringing its other products with it.
The restaurant will start by replacing its Coca-Cola products with PepsiCo sodas, but menu items could one day include chip-flavored wings and other dishes that incorporate PepsiCo's vast number of snack products.
“They have some incredibly creative culinary innovation, and we’re taking a look at Doritos, Tostitos, Ruffles and Fritos, which fit up very well with our demographic,” Sally J. Smith, the chain’s chief executive told the New York Times. “We would love to do something there, maybe incorporating a flavor profile or sauce profile in our menu.”
In addition to new food items, Buffalo Wild Wings can now tap into PepsiCo's deals with sports organizations for potential restaurant appearances by players and entertainers.
Wish someone would just open a Doritos amusement park already? Follow me on Twitter: @Jenn_Harris_