Prime Ticket to launch interactive element with broadcasts

Prime Ticket to launch interactive element with broadcasts
Clippers take part in player introductions before a playoff game against the Golden State Warriors at Staples Center in April. (Robert Gauthier / Los Angeles Times)

Prime Ticket has teamed up with IPowow, an interactive media company, to add an element to its broadcasts in which viewers can respond to onscreen prompts in real time.

When a question is flashed onscreen during a Clippers telecast, fans can go to Fox Sports via their smartphone, laptop or tablet to cast their vote and the results will be shown in real time. 

The technology will be launched during Wednesday's “Clippers Live” pregame show before the team hosts the Houston Rockets in its final game before the All-Star break, which extends from Feb. 12-18 for the Clippers.

The Clippers (34-19) are in sixth place in the Western Conference and two games behind the third-place Rockets (35-16).