Dodgers’ Yasiel Puig: MLB’s new marketing darling

As baseball looks to capture the imagination of a younger generation, what better player to illustrate the sheer fun and exuberance of the sport than Yasiel Puig?

This Major League Baseball ad focuses on Puig’s playful nature -- and don’t miss the cameo by his more stoic Dodgers teammate, Clayton Kershaw.

This MLB spot also shows the joy of being Puig.

This Spanish-language ad features Puig, Dodgers first baseman Adrian Gonzalez and Angels first baseman Albert Pujols.

For an in-depth look at baseball’s marketing challenges, particularly the effort to tap into a younger demographic, read this story from The Times’ MLB Preview section and this interview with new Commissioner Rob Manfred.