USC fell from preseason No. 1 to out of the polls by the end of last season.
But that did not hurt the athletic department's bottom line.
Football and athletic department revenue increased, according to a report filed annually with the U.S. Department of Education as part of Title IX compliance.
USC reported total expenses and revenue of $97.8 million for the period covering July 1, 2012, to June 30, 2013. That is an increase of $13.7 million from the previous year.
USC's football expenses remained nearly the same at about $23 million. Revenue was $43.8 million, an increase of about $9.4 million.
The increase resulted from a home schedule that featured sold-out matchups against Oregon and Notre Dame and revenue from Pac-12 television contracts, said Steve Lopes, chief operating officer for USC's athletic department.
USC averaged home crowds of 87,945, its highest average since 2006, when the Trojans drew 91,480 a game.