Marketing

Spanish soccer giant Barcelona expands into U.S. market

Spanish soccer giant Barcelona expands into U.S. market

FC Barcelona has opened a corporate office in New York, joining Germany’s Bayern Munich as the only European soccer clubs with a permanent, stand-alone presence in the United States.

Barcelona officials said the team will use the office, at 250 Park Ave., to build marketing partnerships and strategic collaborations in the United States while expanding the club’s global footprint as part of a five-year strategic growth plan. Barcelona opened an office in Hong Kong three years ago.

“We are here with one focus. That is to be present in the market looking for opportunities for sponsors for our club,” said Manel Arroyo, the club’s vice...

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