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Google gets friendly with Facebook, will sell ads on Facebook
Google gets friendly with Facebook, will sell ads on Facebook

SAN FRANCISCO -- Google can now sell ads on Facebook. The search giant announced on Friday that advertisers who buy ads across the Web through Google's DoubleClick service will soon be able to buy ads on Facebook's real-time ad bidding service FBX. The move signals a rare moment of cooperation between the two fierce competitors. DoubleClick allows advertisers to buy ads on dozens of ad exchanges. But when Facebook launched FBX in June 2012, it did not invite DoubleClick to take part. Facebook has since become a major player in retargeted ads. Facebook Exchange lets advertisers reach users based on their browsing history elsewhere on the Web. Cookies track users'...

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