Gary C. Kelly

Will the 'Southwest Effect' lower the cost of Hawaiian flights?

Will the 'Southwest Effect' lower the cost of Hawaiian flights?

Since Southwest Airlines began to challenge the established major airlines in the 1990s, the low-cost carrier has forced its competitors to lower fares in what industry insiders call “the Southwest Effect.”

Fans of Hawaii are hoping that “the Southwest Effect” happens next year when Southwest Airlines hopes to begin serving islands in the Pacific.

Southwest Airlines Chairman and Chief Executive Gary Kelly on Wednesday announced plans to file an application with the Federal Aviation Administration to begin service to Hawaii next year.

The airline said more...

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