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Yekra's embeddable movie player gains blockbuster titles
Yekra's embeddable movie player gains blockbuster titles

Like many aspiring producers, Lee Waterworth learned quickly that getting movies into theaters and then getting people to go to screenings is tough. His idea to make it easier: A digital theater that can be embedded onto any website. On Thursday, Waterworth’s start-up Yekra announced that it’s improving the player and adding to its library a series of major films from studios such as Warner Bros. Pictures, including “The Dark Knight,” “The Great Gatsby” and  “The Lord of the Rings.” Yekra's 15-employee team is based in an apartment space turned industrial-like office in Los Angeles’ Little Tokyo community. About $3.8...

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