Mobile game maker SGN renamed itself Jam City last week, seeking to inject more fun into its brand.
For a start-up that makes colorful matching and bubble-bursting games including Juice Jam and Panda Pop, SGN — short for Social Gaming Network — came off as a stodgy and dull, the Culver City company said.
“Put another way, we were a company with memorable products but a forgettable name,” Chris DeWolfe, the Myspace co-founder who runs Jam City, said in a blog post. He and consultants considered 500 names over a year before deciding on Jam City.
The company says it has nearly 50 million monthly players...