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Entrepreneur inspired by video game competition is launching Global Poker League

Entrepreneur inspired by video game competition is launching Global Poker League

Hordes of screaming fans are turning up at arenas or tuning in through apps to watch video game players duel each other. Now a veteran gambling entrepreneur is betting he can bring a huge, frenzied fandom to poker too.

This month, Alexandre Dreyfus is launching the Global Poker League, an ambitious 12-team organization designed to attract younger players to Texas Hold 'Em. The 38-year-old hopes to reinvigorate a poker industry that he calls too static and too old, moving it beyond the serious, slow-paced World Series of Poker already popular on ESPN2.

His version is fast and aggressive, pitting teams of three players against each other. Timed matches at small studios in...

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