Topics

Pfizer Inc.
Pill look different? Shape and color changes may prompt lapses
Pill look different? Shape and color changes may prompt lapses

In a decade, Americans have saved an estimated $1.2 trillion by taking generic drugs instead of the high-priced originals. But the booming market in copycat prescription pharmaceuticals - coupled with insurance companies' efforts to keep healthcare costs low - often means that when they refill a prescription, patients get a familiar medication in a new shape or color. That may be a bad idea, a new study says. Research suggests that switches in a given medication's color or shape may prompt many patients to discontinue needed medicine. The authors of the study - a group of prescription drug researchers from Boston's Brigham and Women's Hospital - urge the Food and...

Loading