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L.A. tech news: SGN to Jam City. Foursquare to Playa Vista. Branch Messenger to Minneapolis.

L.A. tech news: SGN to Jam City. Foursquare to Playa Vista. Branch Messenger to Minneapolis.

Mobile game maker SGN renamed itself Jam City last week, seeking to inject more fun into its brand.

For a start-up that makes colorful matching and bubble-bursting games including Juice Jam and Panda Pop, SGN — short for Social Gaming Network — came off as a stodgy and dull, the Culver City company said. 

“Put another way, we were a company with memorable products but a forgettable name,” Chris DeWolfe, the Myspace co-founder who runs  Jam City, said in a blog post. He and consultants considered 500 names over a year before deciding on Jam City.

The company says it has nearly 50 million monthly players...

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