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American Airlines, Ritz-Carlton, Hyatt are social media stars, report says
American Airlines, Ritz-Carlton, Hyatt are social media stars, report says

What travel companies best use social media? American Airlines is tops among airlines on Facebook and Twitter. For hotels, top spots go to Ritz-Carlton on Facebook and Hyatt Hotels on Twitter. The data come from Engagement Labs, which bases its findings on more than just the number of followers an airline or hotel may have. The company's eValue social media scores look at levels of engagement with users, the company's impact or reach, and how quickly companies respond, a report released Thursday says. I checked out American Airlines' Facebook page to see what made it so good. There was a fantastic post about American Airlines pilots Scott Byrne and daughter...

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