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Can impulse buys beat online piracy and save newspapers?
Can impulse buys beat online piracy and save newspapers?

Here's an assumption underlying many a Big Idea online: If you make it easier for people to act on their impulses in a way that benefits your business, they will. A good example of this is Comcast's reported anti-piracy initiative. And my hunch is that it might explain Amazon founder Jeff Bezos' $250-million purchase of the Washington Post. Variety's Andrew Wallenstein reported this week that Comcast was trying to build support for a different approach to online piracy than the content industry's new "six strikes" Copyright Alert System. That system -- developed by representatives of the film, television, music and communications industries -- sends...

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