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Levi's parties like it's 1972 to mark Orange Tab relaunch
Levi's parties like it's 1972 to mark Orange Tab relaunch

Levi Strauss & Co. staged a full-on flashback to 1972 on Saturday, staging a music festival on a 40-acre estate in Topanga Canyon that included throwback bands, retro booze, tie-dye and flower-crown stations and lots and lots of slinky, hip-hugging, flare-legged denim. Dubbed Levi's Party in Your Pants, the daylong affair was the kickoff of the San Francisco-based jeans maker's marketing campaign for its new  -- well, old and new -- Orange Tab collection, a painstakingly faithful re-creation of a collection that Levi's introduced in 1969 and made until the late '70s. There are a whole lot of details about the jeans for denim-heads to sink their (zipper) teeth...

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