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How I Made It: Rdio CEO Anthony Bay
How I Made It: Rdio CEO Anthony Bay

The gig: Veteran digital media executive Anthony Bay took over in December as chief executive of Rdio, a streaming music service created by Janis Friis, the co-founder of the Internet phone application Skype (and the file-sharing service Kazaa). Rdio has received favorable reviews, but the 4-year-old Internet jukebox nonetheless has struggled to match the momentum of competing services such as Spotify, which now boasts some 9 million paying subscribers. Rdio has undergone layoffs, a management shake-up and a strategic shift (it now offers a free, advertising-supported version through its website). "The market is poised for growth, and we're poised to be a big part of it,"...

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