Topics

Radio City Music Hall

Tony Awards prepare for TV audience, potential tourists and Twitter buzz

Tony Awards prepare for TV audience, potential tourists and Twitter buzz

When a scene from one of Broadway's hit musicals or plays is performed on Sunday's CBS telecast of the 69th Tony Awards, an immediate surge of online and telephone orders for tickets is almost guaranteed. The American Theatre Wing's Tony Awards have always been the trophy show with the most direct influence on the future business of its nominees, but the show's importance has intensified as the water-cooler chatter of live TV events now happens in real time, thanks to social media. Jack Sussman, executive vice president for specials, music and live events for the network, said that has been the pattern for awards show viewing in the Internet era — but...

Loading